A Wendy's in Texas is embroiled in intense sign beef with neighbor

A fast food restaurant. A tea company. A beef hotter than a fresh Baconator.   At local outposts for Wendy's and Pure Water Ice and Tea Company in Lubbock, Texas, an ongoing  war is brewing between the two companies, which are located across the street from one another.  SEE ALSO: The Oakland A's just ended Wendy's on Twitter while defending the Warriors' honor As local station KCBD reports, the rivalry began when an assistant manager at Pure Water Ice and Tea Company brought a little Texas college football into the mix, posting, "Kliff Kingsbury drinks for free," on his sign. Kingsbury is the current football coach at Texas Tech. The Wendy's response: "Hey Kliff, hungry and thirsty? We got you." From there, it was on.  Soon local Twitter users noticed and started sharing photos of the sign war for the rest of the country's viewing pleasure. The beef's cooking: Battle of 4th and Frankford cracks me up lol. Pure Water said "hey Wendy's that sign looks familiar" before this @Wendys vs @PureWaterIce pic.twitter.com/rT7cRaFpRs — Riley Lookingbill (@rileylookingbil) May 22, 2017 But Wendy's refuses to stay in its lane: @Wendys is an above average savage. #amirite pic.twitter.com/sByx05HWu9 — Keely McMillan ((: (@keely_mcmillan) June 4, 2017 Things are heating up: Y'all wild @Wendys @PureWaterIce pic.twitter.com/vHUBfPybl8 — Bryan Tyler Bass (@Bbass27) June 6, 2017 Wow, wow, wow: #4thStreetSignWar  pic.twitter.com/YMa0dDiG1F — Dylan Bruton (@dylanmonroeTTU) June 10, 2017 Congrats on such solid sign game, everyone. May the best sign win. WATCH: Start printing your breakfast with this pancake bot